The Cause
Making a Difference, One Shuggle at a Time
50% of all net proceeds from sales are donated to the Artists & Writers Charity Softball Game.
The Artists & Writers Charity Softball Game
The East Hampton Artists & Writers Annual Softball Game is a beloved 501(c)(3) non-profit dedicated to building community and serving those in need. In the spirit of one of the longest continuing traditions on the East End, artists, writers, supporters and volunteers come together for entertainment, competition and fun — to benefit four local charities that provide vital human services covering the full circle of life.
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Four Charities, One Community
All funds raised support organisations providing vital human services on the East End — covering the full circle of life.
Why We Give
Paul Winum believes that laughter and connection are powerful forces for good. The Shuggle is built on the idea that shared human moments bring us together — and that togetherness can be channeled into something meaningful. By partnering with the Artists & Writers Charity Softball Game, The Shuggle turns every awkward side-step into an act of generosity.
Community Spirit
The Artists & Writers Game has united the East End community for decades — a perfect match for The Shuggle's spirit of shared human connection.
Vital Human Services
The four supported charities cover early childhood learning, addiction recovery, domestic abuse support, and hospice care — the full circle of life.
Fun for Good
A fierce competition where celebrities play and everybody wins — the Game's motto mirrors The Shuggle's belief that joy and generosity go hand in hand.
Every Purchase Makes a Difference
Browse The Shuggle merchandise and know that 50% of every net sale goes toward vital human services on the East End.
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